(3) MANAGE THE SEARCH ENGINES - The above ideas are all directed at dealing with potential problems and getting as many listings as possible (that we choose) related to your company or brand at the top of the search engine results pages. This is, of course, not an overnight task, but should rather be viewed as a sustained campaign. However, once you begin to see results, you are effectively managing your search engine space. This gives you the control over how people perceive your company or brand. From a public relations viewpoint, this helps develop favorable publicity for your company. From a business viewpoint, it helps give consumers confidence in your company and brand. The end result is an increase in the overall web presence for your company and its products and services.

(4) MONITOR AND TRACK - The final phase is to monitor and track what is being said online about your product, service or brand. You want to know what is being said about your business. You should be aware that ordinary people influence how the general public views your company. It is very easy for anyone to publish information on Consumer Generated Media sites such as blogs, opinion forums, podcasts and social communities.  You must monitor these online conversations. However, the size and complexity of the internet, coupled with the speed at which news travels, means that it is difficult to continuously monitor all that is being said. To address this problem, you need an “early warning system” to alert you of news relating to your business, so you may remedy when needed.  We work with some of the best internet monitoring services available. Such monitoring systems not only inform us of news and information relating to your company/brand, but will also help to gather market intelligence and assess developing trends.