(3) The Business Health Audit and Optimization Program -
Designed to survey your business, evaluate its strengths and weaknesses, and develop a realistic plan of action to adjust to today’s economy.  Short-term immediate savings, long term optimization, and potential new sources of revenue.


2011 is currently positioned to be another challenging economic year for U.S. businesses.  The role that business consultants play becomes paramount to many company's survival, long-term stability, change and growth over the next 12 to 18 months.  Companies must adjust their business plans, strategy, processes, resource allocations, and 'business as usual' mentality to compensate for the changing economy and clients'/customers' outlook. 

Capital BCS Consulting understands these challenges, and provides companies with key business success strategies and expertise that: reduce business risks, increase efficiency/productivity, and keep businesses moving forward while their competitors struggle to maintain status quo (unable or unwilling to recognize the value of investing in their own company's future).  Our Comprehensive Business Health Program was designed to survey your business, evaluate its strengths and weaknesses, and develop a realistic plan of action to adjust to today’s economy and provide long-term stability.

Business and work efforts often fail because those in charge are unaware or unable to identify the many elements that are preventing the effort from being successful.  Often, businesses are organized around the owner’s/manager's specific area of expertise, such as marketing, accounting or production.  This specialized expertise is in so much demand to run the daily operations that it often prevents them from dedicating enough time to macro management and optimization (reviewing all areas of the business, developing plans to optimize, and then implementation).  Unfortunately, this is a very common management and resource issue for businesses, departments and offices in every industry.

The Comprehensive Business Health Program for Small/Medium Sized Businesses covers the seven critical functions of a business: 

1. basic planning,
2. general bookkeeping and accounting practices,
3. financial planning and loan/debt management,
4. sales and marketing,
5. advertising and promotion,
6. personnel, and
7. production.  

Applied within a Corporate Department or Line of Business setting, the Program covers the following critical areas: 

1. strategic planning and goal setting,
2. reporting and information management,
3. budget management and use of resources,
4. communications - internal and external,
5. success factors specific to the departmental function,
6. personnel, and human resources management
7. performance, best practices, etc.  

In a healthy and financially sound business, these seven functional areas are in balance.  This audit was created using the results of case studies/reports, evidence gathered, logical procedures identified, and expert advice from several major U.S. business support organizations (business institutes, business development centers, etc.). 

Not your typical SWOT analysis (strengths, weaknesses, opportunities, threats). 
Although Capital BCS Consulting based much of this audit's format on the elements of a solid business SWOT analysis, we did not stop there.  The SWOT analysis itself has been known to contain two clear weaknesses.  First, using SWOT may tend to persuade companies to concentrate on lists of Pros and Cons, rather than thinking about what needs to be done to achieve objectives.  Second, there is the risk that the resulting lists will be used uncritically and without clear prioritization.  The result of the Comprehensive Business Health Program produces a realistic action plan, along with recommended prioritization – but most importantly, the program is conducted by an unbiased and objective third party professional.
   

HOW THE AUDIT IS CONDUCTED

Step 1:  In order to gain maximum effectiveness from this audit, the business owner/manager (or sometimes a response team) will be asked a series of questions that address each critical business function with typically a short answer or a “yes” or “no” response.  This meeting can range between two and four hours, depending on the complexity of the business and the dynamics of the participants.

Step 2:  After completing the questions/answer session, Capital BCS Consulting systematically reviews the analysis of each section of the audit to determine the following:
o    strengths that may be under-utilized by other areas of the business
o    weaknesses that  a) represent high business risk,
                                   b) keep the business from reaching its potential, and
                                   c) have not properly adjusted to changes in the economy or customers
o    how the gathered information, along with consultant research and experience, can be best used by a
      business to directly improve its health (results!). 

Step 3:  Based on the industry research performed, and responses provided in Step 1, a second round of questions/interviews follow where more detailed answers and supporting business documentation (financials, sales reports, etc.) may be required.

Step 4:  A very detailed management report of findings is completed and formally presented to the business owner/manager, which includes:
   a) realistic (and prioritized) recommended plan of action
   b) recommended updates to both the business plan and marketing plan
   c) identified business areas of either high risk or under-utilized opportunity
   d) industry and competition research performed
   e) list of new marketing opportunities and/or partnerships identified
The final report is to be reviewed together in a presentation format meeting, with open discussion, questions and answers welcomed. 

How Long Will It Take? 
The program can be completed in two weeks (min) to three or four weeks (max), depending on the availability of each business' time and organization/thoroughness of supporting information. 

How Much Will It Cost? 
   - Fixed price
   - No stressful contract negotiations
   - No hidden/additional costs/budget over-runs
We have too much respect for your time to do anything but print the program price in black in white up front.

The Comprehensive Business Health Program is a basic necessity for every business in today's challenging/changing economic climate, and an excellent way to begin our business relationship - by providing this service for a fixed investment in your business' health of between $1,500 - $5,000 (small businesses and non-profits charged least, with larger businesses requiring a greater time investment charged appropriately higher).  PLUS, we have packaged together hundreds of $s worth of bonus program benefits, and a satisfaction guarantee - absolutely free (keep reading below)!

Remember, we want to be the first company you call when a new business need or challenge surfaces, so we are offering this introductory service at a price that is significantly below its market value to the company.   Contact Us at (301) 908-4681 or <Click Here> to contact us by email to quickly get on our client work schedule and see how the benefits of this program start working for your business today. 



A Relationship Beyond Consulting
The strength of the relationship we develop with our clients underscores our ability to deeply understand your perspective and add real value, now and in the future. It also means that the trust we build allows us to ask the tough questions and provide you with the tough answers that makes your business better. 

A Transfer Of Skills, Not An Ongoing Dependency
Our intention, throughout every engagement, is to provide you with the skills to be independent of external consulting support, if that is your intention. This is about ensuring all the processes we use are ‘transparent’ and equipping you to use our powerful tools and techniques to support change in other areas of your business.  Clients invite us into the strategic planning process on an on-going basis because we add insights and skilled facilitation to the mix.  The tools and frameworks you’ll learn from us can be used repeatedly and shared throughout your business, multiplying the impact over time of what we do for you.

Customer Satisfaction Guarantee
We will not charge you for any work performed that does not meet agreed upon standards or customer needs.  We have never completed a job with an unsatisfied client, and to build an ongoing business relationship, this is absolutely required of every project. 
Click Here to read what our clients are saying!!!

Free Consultation Benefits ($600 value) 
We offer a free hour of initial consultation to discuss your business needs and our strategic solutions.  Additionally, we do not like the concept of stepping in, completing a contract, and then leaving a client to feel as if they are now on their own.  If you have follow-up questions or new developments, you will be entitled to another two hours of follow-up consultation over the six months following your project completion.

Free Reference Materials/Tools 
Capital BCS Consulting directly owns the rights to over 800 electronic books and software titles.  All consulting clients will be provided with up to three free products/tools from our business library.  We can select titles together that directly relate to your needs, which serves as another form of ongoing
support provided by Capital BCS Consulting.

These benefits alone set us apart from other business consulting firms, but in building a business relationship beyond simple consulting with our clients, we strive to provide your company with a level of professionalism, ethics and personalization that is unparalleled within the industry.

Experience and Professionalism
You will have ongoing, direct contact with the company’s owner, decision maker, and business expert.  With over 20 years of professional experience, senior management background, and a proven history of innovative results, it will definitely be to your advantage working directly with Mr. Franetzki.  Before forming his own consulting business, Mr. Franetzki was being paid a generous executive's salary from the Federal Government to run a division within the US Department of Commerce, whose mission is to promote, stimulate and report on US business.  Let this experience work for you. 
Click Here to read more about Mr. Franetzki's expertise and business success.

Company’s Solid Foundation
We are a member of the United States Chamber of Commerce, the Gaithersburg-Germantown Chamber of Commerce, and the Graduate Academy of Management.  Besides maintaining required state Limited Liability Company status with the State of Maryland, Capital BCS Consulting is fully covered by a comprehensive business insurance policy with The Hartford.  We have been assigned a DUNS number and are federal CCR registered, allowing us effectively do business with the U.S. Government.  Last, we are a registered member of the State of Maryland's Small Business Reserve Program. 


Looking for a list of other services we provide? <<Click Here>>



Other General Consulting Services and Areas of Expertise Includes:


Planning / Strategy -

• Business Plan Creation/Updates
• Marketing Plan Review/Improvements
• Strategic Planning and Implementation
• Communication Plan Creation/Updates
• Project Planning, Oversight and Management
• Change Management Initiatives